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A business transformation consultancy.
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The retail mall as we know it is a dying breed. The growth of online shopping and social-media-driven purchases over the past 20 years has put traditional property developers in a tough position. As the largest owner of shopping centers in the U.S., Westfield is constantly in search of innovation and consumer understanding to help them build and improve their business. Westfield asked BILD partners to help them develop a forward-looking strategy for redesigning, redeveloping and positioning each shopping center in their portfolio to prepare for a future where physical retail will need to look very different.
client
Westfield
industry
Retail Property Development & Management
services
Corporate Strategy, Business Model Innovation, Market Positioning
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We worked with Westfield on a range of brand, product and experience challenges over the course of more than seven years. Together, we looked at the future of brand strategy, shopping center design and retail consumer innovation. We developed a unique vision and human-centered design process that changed the way Westfield teams approached mall redevelopment. By putting the consumer and the surrounding community at the center of any redevelopment project, we helped Westfield go beyond retail to focus on experiences that are positioned to meet the needs and wants of each local community.
