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A business transformation consultancy.
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Sony knew it was losing the race. With Apple and Samsung charging ahead, and the rest of the consumer electronics market becoming highly saturated, it was time to take a different path. BILD partners were asked to step in to design and lead a cross-functional innovation workshop alongside Sony executives from Japan, the U.S. and Europe using a multi-stage process to re-envision and reposition key parts of their product portfolio.
client
Sony
industry
Consumer Electronics
services
Market Positioning, Team Development, Executive Coaching
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We started by using ethnographic research to dive into the lives of digital native users to understand their wants, needs, passions and pain points. From there, we took what we learned and designed a foundation for collaborative ideation, harnessing the expertise of Sony engineers, designers, product planners, consumer insight specialists, and business leads. Using a series of live workshops, we helped Sony develop a range of new concept platforms that informed the design of specific new products. Sony leaders from around the globe worked closely together at a deeper level of intimacy and understanding to deliver seven new product lines for development and commercialization.
