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A business transformation consultancy.
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Alltel was a respected and long-standing wireless brand serving 13 million people when a majority of its markets were acquired by AT&T/Verizon, who then needed to navigate how to best serve an entirely new set of acquired customers. They needed to create a new internal structure and offerings that respected and served the needs of their remaining customers without the organizational scale they had previously enjoyed.
client
AT&T
industry
Telecommunications
services
Business Model Innovation, Market Positioning, Growth Strategy
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This was an acquisition mixed with a complex start-up that happened to be time-bound by SEC regulations. It was truly an enterprise level transformation. One of the foundational choices was repositioning the Alltel brand in a way that honored the heritage, but pivoted to attract (and retain) a more distributed and rural user base. BILD partners helped to align the new company’s value propositions with organizational capabilities that fit the revised revenue and cost structure of the business. Together, we designed and built a modern, modular network and all of the right-sized operating systems that allowed the new Alltel maximum flexibility to compete in a dynamic competitive landscape.
